Comments on: Quote of the day http://nanocr.eu/2007/10/17/quote-of-the-day/ Jon Lech Johansen’s blog Fri, 12 Jun 2009 05:59:45 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jorgan http://nanocr.eu/2007/10/17/quote-of-the-day/comment-page-1/#comment-5825 Jorgan Mon, 19 Nov 2007 03:38:08 +0000 http://nanocr.eu/2007/10/17/quote-of-the-day/#comment-5825 I would love to be a fly on the wall at one of those Apple PR strategy meetings: PR chick 1: But EDGE is an obsolete technology, how are we going to release it in Europe where 3G is the norm? Steve: Easy, we'll instruct our carrier partners to announce that they have the "largest nationwide EDGE network". Nobody there really remembers what EDGE is anyway. PR chick 2: Is that enough? Steve: We'll also throw in the battery life argument. 3G sucks battery life like a Thai hooker. No journalist will be smart enough to ask us to compare that to wifi energy consumption. I would love to be a fly on the wall at one of those Apple PR strategy meetings:

PR chick 1: But EDGE is an obsolete technology, how are we going to release it in Europe where 3G is the norm?
Steve: Easy, we’ll instruct our carrier partners to announce that they have the “largest nationwide EDGE network”. Nobody there really remembers what EDGE is anyway.

PR chick 2: Is that enough?
Steve: We’ll also throw in the battery life argument. 3G sucks battery life like a Thai hooker. No journalist will be smart enough to ask us to compare that to wifi energy consumption.

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