Comments on: The Cure for iPhone Envy: The story behind the doubleTwist ad http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/ Jon Lech Johansen’s blog Fri, 12 Jun 2009 05:59:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: electrochain http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/comment-page-1/#comment-7397 electrochain Thu, 11 Jun 2009 22:29:52 +0000 http://nanocr.eu/?p=253#comment-7397 See it from the positive side: I bet you already realized the favor they did to you.... You have an even BETTER AD through this (unexpected?) act as you receive FREE and STRONGER promotion by displaying the pictures on blogs and reviews that comment the attitude of BART.... Make sure they show this on TV, too :) And the very best part... you can demand to have the money for the AD refunded and walk out ... with a smile on your face and the CURE in the pocket. http://www.doubletwist.com/cure See it from the positive side:

I bet you already realized the favor they did to you….

You have an even BETTER AD through this (unexpected?) act as you receive FREE and STRONGER promotion by displaying the pictures on blogs and reviews that comment the attitude of BART…. Make sure they show this on TV, too :)

And the very best part… you can demand to have the money for the AD refunded and walk out … with a smile on your face and the CURE in the pocket.

http://www.doubletwist.com/cure

]]> By: steve http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/comment-page-1/#comment-7396 steve Thu, 11 Jun 2009 21:52:43 +0000 http://nanocr.eu/?p=253#comment-7396 what if doubletwist had BART take it down, then put it back up just to get publicity? DUN-DUN-DUNNNNNN on a serious note, transportation agencies are charged with collecting ad revenue so they can obtain matching federal funds. if BART took the poster down to save face to one of its biggest customers, that makes sense - they're trying to pay for services without passing costs on to their riders. looks like the ad is back up, so we see that BART employees are paying attention to their customers. maybe removing the ad wasn't the smartest thing to do in hindsight, but it's always easy to be a monday-morning quarterback. let's not be so angry. what if doubletwist had BART take it down, then put it back up just to get publicity?

DUN-DUN-DUNNNNNN

on a serious note, transportation agencies are charged with collecting ad revenue so they can obtain matching federal funds. if BART took the poster down to save face to one of its biggest customers, that makes sense – they’re trying to pay for services without passing costs on to their riders. looks like the ad is back up, so we see that BART employees are paying attention to their customers.

maybe removing the ad wasn’t the smartest thing to do in hindsight, but it’s always easy to be a monday-morning quarterback. let’s not be so angry.

]]> By: Dave http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/comment-page-1/#comment-7394 Dave Thu, 11 Jun 2009 18:23:34 +0000 http://nanocr.eu/?p=253#comment-7394 BART is a public agency. The ad revenue is trivial and clearly not a priority: look at all the blank or public service ads in BART facilities. BART seems more motivated by it's public image than anything else. And avoiding controversy, such as the recent murder of a passenger by a BART cop (who's now being tried for murder) and attempts by other officers to seize passenger video phones that recorded the event. Let the BART BOD: http://www.bart.gov/about/bod/index.aspx know your views. BART is a public agency. The ad revenue is trivial and clearly not a priority: look at all the blank or public service ads in BART facilities. BART seems more motivated by it’s public image than anything else. And avoiding controversy, such as the recent murder of a passenger by a BART cop (who’s now being tried for murder) and attempts by other officers to seize passenger video phones that recorded the event.

Let the BART BOD: http://www.bart.gov/about/bod/index.aspx know your views.

]]> By: Don http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/comment-page-1/#comment-7393 Don Thu, 11 Jun 2009 16:31:28 +0000 http://nanocr.eu/?p=253#comment-7393 It's back up today. It’s back up today.

]]> By: Mr. Dave http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/comment-page-1/#comment-7390 Mr. Dave Thu, 11 Jun 2009 12:46:11 +0000 http://nanocr.eu/?p=253#comment-7390 That's BS. BART is a publicly funded organization and shouldn't be censoring ads to please one private company that gives it lots of business. It's bad enough that BART prices periodically increase often enough to take away commuters' incentive to use public transportation instead of driving. For example, once you have three or more people going to a Giants game from the East Bay, it makes more sense to drive and pay to cross the bridge and park than it does to try to catch a BART train. Total BS. That’s BS. BART is a publicly funded organization and shouldn’t be censoring ads to please one private company that gives it lots of business. It’s bad enough that BART prices periodically increase often enough to take away commuters’ incentive to use public transportation instead of driving. For example, once you have three or more people going to a Giants game from the East Bay, it makes more sense to drive and pay to cross the bridge and park than it does to try to catch a BART train. Total BS.

]]> By: Kevin http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/comment-page-1/#comment-7389 Kevin Thu, 11 Jun 2009 12:24:54 +0000 http://nanocr.eu/?p=253#comment-7389 Quit defending Apple, Jeremy. Jon had a <strong>contract</strong> with Bart's agency that the ad would go up on a certain day and would stay up. The agency buckled under pressure from another customer. It doesn't matter who the other customer was, they had a <strong>contract</strong>, and violating it makes both Apple and BART look bad. Also, I am fairly certain that I have seen black backgrounds on ads; furthermore, I am fairly certain that Apple themselves had ads in this manner. Next time you see an ad for an iPhone on a black background covering a window, complain to BART. Quit defending Apple, Jeremy. Jon had a contract with Bart’s agency that the ad would go up on a certain day and would stay up. The agency buckled under pressure from another customer. It doesn’t matter who the other customer was, they had a contract, and violating it makes both Apple and BART look bad. Also, I am fairly certain that I have seen black backgrounds on ads; furthermore, I am fairly certain that Apple themselves had ads in this manner. Next time you see an ad for an iPhone on a black background covering a window, complain to BART.

]]> By: Jan http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/comment-page-1/#comment-7383 Jan Thu, 11 Jun 2009 07:59:22 +0000 http://nanocr.eu/?p=253#comment-7383 Jeremy: Of course you can blame them! If they accepted the ad, it should stay on. It is a very unprofessional. There is always a bigger company. At least they should have balls to admit they did something wrong. Jeremy: Of course you can blame them! If they accepted the ad, it should stay on. It is a very unprofessional. There is always a bigger company. At least they should have balls to admit they did something wrong.

]]> By: Acr0nym http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/comment-page-1/#comment-7381 Acr0nym Thu, 11 Jun 2009 06:59:53 +0000 http://nanocr.eu/?p=253#comment-7381 There is such a thing as integrity. Of course money is far more important this is America after all. There is such a thing as integrity. Of course money is far more important this is America after all.

]]> By: Pdquick http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/comment-page-1/#comment-7379 Pdquick Thu, 11 Jun 2009 05:43:39 +0000 http://nanocr.eu/?p=253#comment-7379 Jeremy, part of the answer to "Why?" is that they already signed a contract. And do you really want Apple to decide who gets to buy ads and where? As a taxpayer and farepayer, I think if Apple wants to control a particular space at a particular time, they should pay for it, bidding up if necessary. Jeremy, part of the answer to “Why?” is that they already signed a contract. And do you really want Apple to decide who gets to buy ads and where? As a taxpayer and farepayer, I think if Apple wants to control a particular space at a particular time, they should pay for it, bidding up if necessary.

]]> By: Shane http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/comment-page-1/#comment-7378 Shane Thu, 11 Jun 2009 04:10:45 +0000 http://nanocr.eu/?p=253#comment-7378 Ummm, yeah, actually you can blame them. The signed a contract to display the ad, and it was almost certainly a contract BART provided. You don't want to piss off apple? Great, don't sell the ad space to them in the first place. Once you sold it, you have a professional and legal responsibility to honor the contract - even if it embarrasses you. Ummm, yeah, actually you can blame them. The signed a contract to display the ad, and it was almost certainly a contract BART provided. You don’t want to piss off apple? Great, don’t sell the ad space to them in the first place. Once you sold it, you have a professional and legal responsibility to honor the contract – even if it embarrasses you.

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