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	<title>nanocr.eu &#187; Technology</title>
	<atom:link href="http://nanocr.eu/category/technology/feed/" rel="self" type="application/rss+xml" />
	<link>http://nanocr.eu</link>
	<description>Jon Lech Johansen’s blog</description>
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		<title>Too many gadgets&#8230;</title>
		<link>http://nanocr.eu/2011/09/09/too-many-gadgets/</link>
		<comments>http://nanocr.eu/2011/09/09/too-many-gadgets/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 19:54:14 +0000</pubDate>
		<dc:creator>JonLech</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://nanocr.eu/?p=497</guid>
		<description><![CDATA[I&#8217;m selling some gadgets that are collecting dust. Local pickup in SF only (but happy to hold an item for you if you&#8217;ll be in town in the next few weeks). Apple iPad 2 16GB WiFi-only: $425 SOLD Comes in original box with charger and cable Mint condition &#8211; 4 months old, only lightly used [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m selling some gadgets that are collecting dust. Local pickup in SF only (but happy to hold an item for you if you&#8217;ll be in town in the next few weeks).</p>
<p><del><strong>Apple iPad 2 16GB WiFi-only: $425</strong></del> SOLD<br />
<del> Comes in original box with charger and cable</del><br />
<del> Mint condition &#8211; 4 months old, only lightly used approx. 2 hours/week</del></p>
<p><del><strong>Apple iPad 16GB WiFi-only: $300</strong></del> SOLD<br />
<del> Comes with charger and cable</del><br />
<del> Good condition &#8211; used up until I got the iPad 2</del></p>
<p><del><strong>iPhone 4 16GB Factory Unlocked: $500</strong></del> SOLD<br />
<del> Comes with charger and cable</del><br />
<del> Good condition &#8211; has minor scratches on the back as hiding the shiny with hideous cases is sacrilege</del></p>
<p><del><strong>Samsung Galaxy Tab 10.1&#8243; 16GB (Google I/O Limited Edition): $450</strong></del> CLAIMED<br />
<del> Comes in original box with charger, cable and (unused) earphones</del><br />
<del> Mint condition &#8211; less than 10 hours total use</del></p>
<p><del><strong>Samsung Series 5 3G Chromebook (Arctic White): $350</strong></del> SOLD<br />
<del> Chromebook + charger + VGA adapter</del><br />
<del> Mint condition &#8211; only used once</del></p>
<p><strong>Samsung SCH-LC11 4G Mobile Hotspot (Verizon Wireless): $175</strong> (or $125 if purchased with iPad or Galaxy Tab).<br />
New in box</p>
<p><del><strong>Sony A700 body w/VG-C70AM Vertical Grip: $700</strong></del> SOLD<br />
Includes two original Sony batteries and USB cable<br />
Good condition</p>
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		<item>
		<title>The Men Who Stole the World</title>
		<link>http://nanocr.eu/2010/11/29/the-men-who-stole-the-world/</link>
		<comments>http://nanocr.eu/2010/11/29/the-men-who-stole-the-world/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 08:06:15 +0000</pubDate>
		<dc:creator>JonLech</dc:creator>
				<category><![CDATA[Copyright]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://nanocr.eu/?p=493</guid>
		<description><![CDATA[A decade ago, four young men changed the way the world works. They did this not with laws or guns or money but with software: they had radical, disruptive ideas, which they turned into code, which they released on the Internet for free. These four men, not one of whom finished college, laid the foundations [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>A decade ago, four young men changed the way the world works. They did this not with laws or guns or money but with software: they had radical, disruptive ideas, which they turned into code, which they released on the Internet for free. These four men, not one of whom finished college, laid the foundations for much of the digital-media environment we currently inhabit. Then, for all intents and purposes, they vanished. </p></blockquote>
<p><a href="http://www.time.com/time/specials/packages/printout/0,29239,2032304_2032746_2032903,00.html">Full article in TIME</a></p>
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		<title>Google&#8217;s mismanagement of the Android Market</title>
		<link>http://nanocr.eu/2010/06/27/googles-mismanagement-of-the-android-market/</link>
		<comments>http://nanocr.eu/2010/06/27/googles-mismanagement-of-the-android-market/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 00:24:12 +0000</pubDate>
		<dc:creator>JonLech</dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Copyright]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://nanocr.eu/?p=391</guid>
		<description><![CDATA[Earlier this week, CNET ran an article critical of the permission model of the Android Market. Google&#8217;s response to the criticism was that &#8220;each Android app must get users&#8217; permission to access sensitive information&#8221;. While this is technically true, one should not need a PhD in Computer Science to use a smartphone. How is a [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this week, CNET ran <a href="http://news.cnet.com/8301-27080_3-20008518-245.html">an article</a> critical of the permission model of the Android Market. Google&#8217;s response to the criticism was that &#8220;each Android app must get users&#8217; permission to access sensitive information&#8221;. While this is technically true, one should not need a PhD in Computer Science to use a smartphone. How is a consumer supposed to know exactly what the permission &#8220;act as an account authenticator&#8221; means? The CNET opinion piece &#8220;<a href="http://news.cnet.com/8301-17852_3-20008253-71.html">Is Google far too much in love with engineering?</a>&#8221; is quite relevant here.</p>
<p>Google does <a href="http://blogs.forbes.com/firewall/2010/06/25/google-flips-kill-switch-deletes-and-downplays-botnet-demo-android-apps/">far too little curation</a> of the Android Market, and it shows. Unlike Apple&#8217;s App Store, the Android Market has few high quality apps. A <a href="http://larvalabs.com/blog/android/android-market-payouts-total-2-of-app-stores-1b/">study by Larva Labs</a> (the developers of the excellent <a href="http://apps.doubletwist.com/SlideScreen/-3802745432244419429">Slidescreen app</a>) estimates that Apple has paid out 50 times more money to developers than Google has. While the Android Market is <a href="http://market.android.com/support/bin/answer.py?answer=138294">available in 46 countries</a>, developers can only offer paid apps in 13 countries (for instance, Canada has only had access to paid apps since March 2010). In addition, the price for foreign apps is not displayed in the user&#8217;s local currency and developers do not have the option of customizing pricing by country. To make matters worse, you can&#8217;t pay for foreign apps using your Amex card or <a href="http://market.android.com/support/bin/answer.py?hl=en&#038;answer=167794">carrier billing</a>. There&#8217;s also no support for in-app payments and changelogs (to communicate app changes).</p>
<p>Below are just a few examples of what&#8217;s wrong with the Android Market. Those <a href="http://apps.doubletwist.com/search?q=joon+apps">144 spam ringtone apps</a> (which are clearly infringing copyright) are currently cluttering the top ranks of the Multimedia category. I was not surprised to find that they were being monetized through Google Ads.</p>
<p><img src="http://farm2.static.flickr.com/1199/4734276627_425552d127.jpg" alt="" /> <img src="http://farm2.static.flickr.com/1410/4734926780_f80237c9e5.jpg" alt="" /> <img src="http://farm5.static.flickr.com/4093/4734416901_6b5180ba07.jpg" alt="" /> <img src="http://farm5.static.flickr.com/4120/4734493131_c1c94ba776.jpg" alt="" /></p>
<p>Trademark and copyright infringement is widespread in the Android Market:</p>
<p><img src="http://farm5.static.flickr.com/4135/4736685931_a663201a7c.jpg" alt="" /> <img src="http://farm5.static.flickr.com/4073/4737347788_c89c226cf4.jpg" alt="" /></p>
<p>The music downloading app &#8220;Tunee&#8221; (one of many such apps) is one of the Top Free apps in the Multimedia category with more than 250k downloads. While some would dishonestly try to pretend that such apps are meant for downloading public domain classical music, the developers of Tunee are very clear about their intent. Their screenshot shows copyrighted music by the band Muse (Warner Music Group) being illegally downloaded.</p>
<p><img src="http://farm5.static.flickr.com/4123/4739920738_519ec86498.jpg" alt="" /> <img src="http://farm5.static.flickr.com/4082/4739286407_4b8759bc39.jpg" alt="" /></p>
<p>These apps are damaging to companies that are building legitimate Android music apps (e.g Rdio, Spotify and MOG), not to mention Amazon whose MP3 store comes bundled with most Android phones in the U.S. Is Google&#8217;s strategy to turn a blind eye to illegal music downloading until they launch their own music store?</p>
<p>Developers and <a href="http://www.google.com/support/forum/p/Android+Market/thread?tid=26be0d4a4cfae4de&#038;hl=en">users</a> are getting fed up and it&#8217;s time for Google to clean up the house.</p>
<p><a href="http://www.twitter.com/jonlech">Follow me on Twitter</a></p>
]]></content:encoded>
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		<title>Steve Jobs admits iTunes for Windows is a sub-standard app</title>
		<link>http://nanocr.eu/2010/04/10/steve-jobs-admits-itunes-for-windows-is-a-sub-standard-app/</link>
		<comments>http://nanocr.eu/2010/04/10/steve-jobs-admits-itunes-for-windows-is-a-sub-standard-app/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 06:58:38 +0000</pubDate>
		<dc:creator>JonLech</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Hypocrisy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://nanocr.eu/?p=369</guid>
		<description><![CDATA[In defending recent changes to the iPhone SDK agreement, Steve Jobs made a general argument about platforms: We’ve been there before, and intermediate layers between the platform and the developer ultimately produces sub-standard apps and hinders the progress of the platform. Since iTunes for Windows uses non-native APIs such as CoreFoundation and CoreGraphics, Steve Jobs [...]]]></description>
			<content:encoded><![CDATA[<p>In defending <a href="http://techcrunch.com/2010/04/08/adobe-flash-apple-sdk/">recent changes</a> to the iPhone SDK agreement, Steve Jobs <a href="http://techcrunch.com/2010/04/10/steve-jobs-responds-to-iphone-sdk-complaints-intermediate-layers-produce-sub-standard-apps/">made a general argument</a> about platforms:</p>
<blockquote><p>We’ve been there before, and intermediate layers between the platform and the developer ultimately produces sub-standard apps and hinders the progress of the platform.</p></blockquote>
<p>Since iTunes for Windows uses non-native APIs such as CoreFoundation and CoreGraphics, Steve Jobs is effectively calling iTunes for Windows a sub-standard app.</p>
<p>Is iTunes hindering the progress of the Windows platform by not taking advantage of the latest native Windows APIs? By Steve&#8217;s logic, Microsoft should start banning apps such as iTunes from Windows.</p>
<p><img src="http://farm3.static.flickr.com/2772/4509744332_6325e0a6da.jpg" alt="iTunes for Windows DLLs" /></p>
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		<title>Kernel 2.6.32 for your Nexus One</title>
		<link>http://nanocr.eu/2010/01/24/kernel-2-6-32-for-your-nexus-one/</link>
		<comments>http://nanocr.eu/2010/01/24/kernel-2-6-32-for-your-nexus-one/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 02:44:01 +0000</pubDate>
		<dc:creator>JonLech</dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://nanocr.eu/?p=330</guid>
		<description><![CDATA[Unlike the locked down and user-hostile iPhone, the Google Nexus One is not SIM-locked (even when bought subsidized) and ships with a bootloader that can be unlocked to enable custom firmware flashing. More importantly, you can use the Nexus One to make calls that last longer than 10 seconds The Nexus One ships with a [...]]]></description>
			<content:encoded><![CDATA[<p>Unlike the locked down and user-hostile iPhone, the <a href="http://www.google.com/phone">Google Nexus One</a> is not SIM-locked (even when bought subsidized) and ships with a bootloader that can be unlocked to enable custom firmware flashing. More importantly, you can use the Nexus One to make calls that last longer than 10 seconds <img src='http://nanocr.eu/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>The Nexus One ships with a 2.6.29 kernel but if you like living on the bleeding edge you can install your own kernel (e.g. the <a href="http://android.git.kernel.org/?p=kernel/experimental.git;a=summary">experimental 2.6.32 kernel</a>). Below you&#8217;ll find an update image I built which includes a 2.6.32 kernel, su, scp and ssh.</p>
<p>Steps to unlock your Nexus One bootloader and install your own firmware:</p>
<ul>
<li>Verify USB debugging is turned on in your Nexus One settings (Applications -> Development).</li>
<li>Install the <a href="http://developer.android.com/sdk/index.html">Android SDK</a> and <a href="http://developer.htc.com/adp.html">fastboot</a>.</li>
<li>Power off your Nexus One. Hold down the trackball and power the device back on.</li>
<li>Run &#8216;fastboot oem unlock&#8217; and then follow the <a href="http://content.modaco.net/imagewell/nexusoneunlock.png">instructions</a> on the device.</li>
<li>Download Amon_RA&#8217;s <a href="http://forum.xda-developers.com/showthread.php?t=611829">custom recovery image</a> for the Nexus One.</li>
<li>Run &#8216;fastboot flash recovery recovery-RA-nexus-v1.5.3.img&#8217; and then reboot your Nexus One.</li>
<li>Copy <a href="http://nexusroot.com/nexus-2.6.32-root-signed.zip">nexus-2.6.32-root-signed.zip</a> to your Nexus One SD-card and then run &#8216;adb reboot recovery&#8217;.</li>
<li>Once the device boots into Android system recovery, select &#8220;Flash zip from sdcard&#8221; and then nexus-2.6.32-root-signed.zip.</li>
</ul>
<p>With <a href="http://www.nexusroot.com">root on your Nexus One</a>, you can use apps such as <a href="http://code.google.com/p/n1torch/">n1torch</a> (use your Nexus One camera flash as a flashlight).</p>
<p>Note that for security reasons you may want to replace the standard su with something like <a href="http://code.google.com/p/superuser/">superuser</a>.</p>
<p>Btw, my company, <a href="http://www.doubletwist.com">doubleTwist</a>, is hiring engineers in San Francisco and Android experience is a plus. Perks include a <a href="http://twitter.com/doubletwist/status/7455669128">doubleTwist engraved Nexus One</a> <img src='http://nanocr.eu/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Pogue and Mossberg on doubleTwist</title>
		<link>http://nanocr.eu/2010/01/14/pogue-and-mossberg-on-doubletwist/</link>
		<comments>http://nanocr.eu/2010/01/14/pogue-and-mossberg-on-doubletwist/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 17:17:42 +0000</pubDate>
		<dc:creator>JonLech</dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[doubleTwist]]></category>
		<category><![CDATA[Palm Pre]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://nanocr.eu/?p=319</guid>
		<description><![CDATA[David Pogue in his Nexus One review last week: The Nexus doesn’t come with any iTunes-style companion software, either. Enterprising techies know about the free DoubleTwist program for Mac or Windows, which simulates iTunes for the purposes of loading up your phone with music, photos and videos. This week, Walt Mossberg in a follow-up to [...]]]></description>
			<content:encoded><![CDATA[<p>David Pogue in his <a href="http://www.nytimes.com/2010/01/06/technology/personaltech/06pogue.html">Nexus One review</a> last week:</p>
<blockquote><p>The Nexus doesn’t come with any iTunes-style companion software, either. Enterprising techies know about the free DoubleTwist program for Mac or Windows, which simulates iTunes for the purposes of loading up your phone with music, photos and videos.</p></blockquote>
<p>This week, Walt Mossberg in a <a href="http://mailbox.allthingsd.com/20100113/more-on-the-nexus-one/">follow-up</a> to his <a href="http://online.wsj.com/article/SB10001424052748703580904574638582669722774.html">Nexus One review</a>:</p>
<blockquote><p>Google doesn&#8217;t supply any equivalent to Apple&#8217;s iTunes or the BlackBerry media-syncing software. However, the third-party program doubleTwist, available at doubletwist.com, is designed to function as a sort of iTunes for syncing Android, Palm and BlackBerry devices.</p></blockquote>
<p>What are you waiting for? Go <a href="http://www.doubletwist.com">download doubleTwist</a> now and <a href="http://www.nexusoneitunes.com">sync with your Nexus One</a> <img src='http://nanocr.eu/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Mounting your Android phone</title>
		<link>http://nanocr.eu/2010/01/09/mounting-your-android-phone/</link>
		<comments>http://nanocr.eu/2010/01/09/mounting-your-android-phone/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 07:29:57 +0000</pubDate>
		<dc:creator>JonLech</dc:creator>
				<category><![CDATA[android]]></category>
		<category><![CDATA[doubleTwist]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://nanocr.eu/?p=309</guid>
		<description><![CDATA[We released a new version of doubleTwist for Mac OS X today (v1.0b15 r2806, release notes). When you connect an Android phone like the Google Nexus One, doubleTwist now presents instructions on how to mount the phone. We&#8217;ve also put the mounting instructions up at Mount Android (requires Chrome, Safari or Firefox).]]></description>
			<content:encoded><![CDATA[<p>We released a new version of <a href="http://www.doubletwist.com">doubleTwist</a> for Mac OS X today (v1.0b15 r2806, <a href="http://download.doubletwist.com/mac/r2806.html">release notes</a>). When you connect an Android phone like the <a href="http://www.google.com/phone">Google Nexus One</a>, doubleTwist now presents instructions on how to mount the phone.</p>
<p><object width="853" height="505"><param name="movie" value="http://www.youtube.com/v/UUCdMG1J9Vw&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/UUCdMG1J9Vw&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="853" height="505"></embed></object></p>
<p>We&#8217;ve also put the mounting instructions up at <a href="http://mount-android.com">Mount Android</a> (requires Chrome, Safari or Firefox).</p>
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		<title>Syncing your Droid with iTunes</title>
		<link>http://nanocr.eu/2009/11/06/syncing-your-droid-with-itunes/</link>
		<comments>http://nanocr.eu/2009/11/06/syncing-your-droid-with-itunes/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 21:57:26 +0000</pubDate>
		<dc:creator>JonLech</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[doubleTwist]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[droid]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[verizon]]></category>

		<guid isPermaLink="false">http://nanocr.eu/?p=298</guid>
		<description><![CDATA[The Verizon Droid is launching today. The latest versions of doubleTwist for Windows and Mac OS X include support for the Droid. Sync your iTunes playlists to the Droid using doubleTwist! Download iTunes Droid Sync and get all your playlists and videos on your Droid.]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.droiditunes.com">Verizon Droid</a> is launching today. The latest versions of doubleTwist for Windows and Mac OS X include support for the Droid. <a href="http://www.droid-itunes.com">Sync your iTunes playlists to the Droid</a> using <a href="http://www.doubletwist.com">doubleTwist</a>! Download <a href="http://www.droiditunes.com">iTunes Droid Sync</a> and get all your playlists and videos on your Droid.</p>
<p><a href="http://www.droiditunes.com"><img src="http://i.zdnet.com/blogs/droid-by-motorola-dyn-l-horiz.png" height="500" alt="iTunes Droid sync" /></a></p>
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		<title>Subpoenaed in Apple lawsuit</title>
		<link>http://nanocr.eu/2009/08/11/subpoenaed-in-apple-lawsuit/</link>
		<comments>http://nanocr.eu/2009/08/11/subpoenaed-in-apple-lawsuit/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 23:52:45 +0000</pubDate>
		<dc:creator>JonLech</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[doubleTwist]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[Reversing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[VideoLAN]]></category>

		<guid isPermaLink="false">http://nanocr.eu/?p=286</guid>
		<description><![CDATA[I&#8217;ve been subpoenaed in the ongoing anti-trust lawsuit against Apple. I suggest the plaintiffs lighten up and try The Cure for iPhone Envy:]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been <a href="http://www.scribd.com/document_downloads/18466587?extension=pdf&#038;secret_password=">subpoenaed</a> in the ongoing anti-trust lawsuit against Apple. <br/><br />
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I suggest the plaintiffs lighten up and try <a href="http://www.doubletwist.com/cure">The Cure for iPhone Envy</a>:<br/><br />
<a href="http://www.doubletwist.com/cure"><img border="0" alt="the Cure for iPhone Envy" src="http://farm4.static.flickr.com/3326/3617812595_05cd00a113.jpg"/></a></p>
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		<title>The Cure for iPhone Envy: The story behind the doubleTwist ad</title>
		<link>http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/</link>
		<comments>http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:09:09 +0000</pubDate>
		<dc:creator>JonLech</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[doubleTwist]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://nanocr.eu/?p=253</guid>
		<description><![CDATA[For our &#8220;The Cure for iPhone Envy&#8221; ad campaign we leased the window on the BART exit outside the SF Apple Store. Our contract with BART&#8217;s ad agency specified that the ad would go up on Monday morning, the day of the WWDC keynote. However, the ad agency jumped the gun and our ad went [...]]]></description>
			<content:encoded><![CDATA[<p>For our &#8220;<a href="http://www.doubletwist.com/cure">The Cure for iPhone Envy</a>&#8221; ad campaign we leased the window on the BART exit outside the SF Apple Store. Our contract with BART&#8217;s ad agency specified that the ad would go up on Monday morning, the day of the WWDC keynote. However, the ad agency jumped the gun and our ad went up on Friday the weekend before. Shortly after the ad was put up, it was ripped down by a BART employee. A tipster sent me <a href="http://www.flickr.com/photos/41383207@N00/sets/72157619505267620/">pictures of this happening</a>:</p>
<p><img src="http://nanocr.eu/wp-content/uploads/2009/06/img1923.jpg" alt="Ad being ripped down" /></p>
<p>BART&#8217;s excuse for ripping down the ad was that it was &#8220;too dark&#8221; and not letting through enough light into the BART exit. However, we have pictures that show there was plenty of light coming through the ad (the ad is printed on a clear plastic material):</p>
<p><a href="http://nanocr.eu/wp-content/uploads/2009/06/dsc1239.jpg"><img src="http://nanocr.eu/wp-content/uploads/2009/06/dsc1239.jpg" alt="Light showing through ad" width="800" /></a></p>
<p>We then submitted the following revised ad with a white background. A white ad would have let even more light through (notice how bright the bottle is in the original ad above). However, it was rejected for having a solid white background (!).</p>
<p><img src="http://nanocr.eu/wp-content/uploads/2009/06/white-ad.png" alt="Rejected white ad" /></p>
<p>At the ad agency&#8217;s request, we then made the background completely transparent. It&#8217;s a lot harder to read text on a transparent background&#8230; After complying with all their requests to change the ad, we still haven&#8217;t been given a firm date on when the ad will be back up.</p>
<p>Apple is a major BART advertiser (in the past they&#8217;ve plastered entire BART stations with iPod ads). Apple&#8217;s WWDC conference ends on Friday. It&#8217;s pretty obvious what&#8217;s going on here&#8230; I&#8217;m sure our ad will conveniently be back up after WWDC ends.</p>
<p><a href="http://www.twitter.com/jonlech">Follow me on Twitter</a>.</p>
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